An Argument for Olfactory Art

Beautiful article that speaks to my heart about the pairing of succulent scent with eye popping visual art. #LiveLoveSmell


We have for a long time now treated the sense of smell as a commercial exercise. It has become the most neglected and under-appreciated sense in our repertoire. Almost everyone nowadays agrees with the notion that music, regardless of type, is an ‘art’, as well as visual art, dance and movement. So why not fragrance art?

I am here because I want to rightfully place Chanel No. 5 alongside a Magritte work and Shalimar by Guerlain next to a Picasso piece.

Chanel No. 5 Andy Warhol, Chanel, 1985

Art is defined by the Oxford dictionary as: “The expression or application of human creative skill and imagination, producing works to be appreciated primarily for their beauty or emotional power”.

Contrary to what you may believe, the fabrication of fragrance isn’t merely a willy nilly exercise of throwing in a series of smelly liquids until something pleasing comes out; rather, it requires patience, skill and…

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